24th November, 2011 Welcome to Week 2 of the zero2illo Promotional Mailer Challenge. There’s a lot to get done this week so let’s jump right in… Measuring your success Designing and illustrating the perfect mailer to help you land those dream clients is a great start but how do you know whether your mailer has… Continue Reading →
Category Archives: Marketing & Promoting Yourself
The 4 Week Promotional Mailer Challenge: Week 1
17th November, 2011 Welcome to Week 1 of the zero2illo Promotional Mailer Challenge. Without further ado, let’s get started… Planning your mailer Anyone that participated in the original zero2illo 12 Week Challenge will remember the initial task we set - it was a vital part of that challenge and it’s just as important here too…… Continue Reading →
The zero2illo 4 Week Promotional Mailer Challenge
It’s been a while since we ran the original 12 Week Challenge which proved to be a hit, so we thought it was about time we ran another one! This one will be shorter, sharper and more focused - and will help set you up to make a self-promotional splash in 2012. Introducing…the 4 Week… Continue Reading →
3 Reasons Why You Should Integrate Your Blog Into Your Illustration Portfolio Website
It’s common for many professional illustrators these days to have a blog. Many however, have a blog which is entirely separate from their portfolio site - hosted on a service like Blogger or WordPress.com or their own, separate domain name. The good news: Having a blog is a very smart strategy to market yourself online,… Continue Reading →
Inside Information: Quoting for Big Corporate Illustration Projects
Jonathan was recently contacted by a very large, multi-national company to quote on some illustrations for packaging for a global brand. He was asked to send in an estimate for: A per piece rate for an illustration to be used as packaging. There would be 4 in total. Usage rights for 1 year in North… Continue Reading →
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