It’s been a while since we ran the original 12 Week Challenge which proved to be a hit, so we thought it was about time we ran another one! This one will be shorter, sharper and more focused - and will help set you up to make a self-promotional splash in 2012.
Introducing…the 4 Week Promotional Mailer Challenge!
The Challenge
…Should you dare to accept it 
Over the course of 4 weeks, we’ll be recommending specific tasks to help you design, create and send out the most effective (we hope!) promotional mailer to promote yourself as an illustrator for hire.
Maybe it’s something you’ve already done in the past or maybe it’s your first time doing it…whatever your experience, this challenge will hopefully open your eyes to a more organised, more strategic and hopefully, a more effective and successful way of doing it.
The Schedule
The challenge will run as follows:
- Start: Thursday, November 17th 2011. This is when we’ll publish Week 1.
- Finish: Thursday, 8th December 2011. This is when we’ll publish Week 4.
We’ll be publishing one post a week on a Thursday - so you have time to work on it over the weekend - which will include the task and the resources to help you complete that task.
What’s Included
We will be walking you through some specific steps which we know - from our own experience and from interviewing other successful illustrators - will help you to create the most effective promotional mailer possible. Some of the areas we’ll be covering include:
- How to plan a promotional mailer campaign
- Building your mailing list.
- Managing your mailing list in the short, medium and long term.
- How to design an effective mailer - including some of the core graphic design principles that will help you create professional-looking materials - ready for print.
- How to write compelling copy on your mailer.
- Tips to ensure your promotional mailer gets seen.
How to Take Part
It is completely free to take part in this 4 week challenge - but please make sure that you’ve “Liked” our Facebook page as we’ll be posting updates and running discussions on there throughout the challenge.