If you, like me, would much rather be working on Illustrations than a business plan, the thought of creating a detailed plan and strategy for 2013 can fill you with dread. But, as Harvey MacKay wisely said: “If you fail to plan, then you plan to fail.” Making a plan for the next 12 months… Continue Reading →
Category Archives: Setting Up & Running A Business
What Are You Worth?
When you’re first starting out as a professional illustrator or when projects are thin on the ground, it’s easy to just take whatever you’re offered… Agreeing to work for peanuts, serving less-than-ideal clients who clearly don’t value what you do and ultimately, compromising on your values seem to be necessary evils to do what it… Continue Reading →
What barriers do YOU place in front of your Illustration success?
As an Illustrator, it sometimes feels like the odds are stacked against us - dwindling markets, more supply than demand and all this talk that Illustration is dead. No wonder a lot of us are insecure about our work and questioning how much we charge for our skill and talent. But, how many of these… Continue Reading →
3 Reasons Why You Should Integrate Your Blog Into Your Illustration Portfolio Website
It’s common for many professional illustrators these days to have a blog. Many however, have a blog which is entirely separate from their portfolio site - hosted on a service like Blogger or WordPress.com or their own, separate domain name. The good news: Having a blog is a very smart strategy to market yourself online,… Continue Reading →
Inside Information: Quoting for Big Corporate Illustration Projects
Jonathan was recently contacted by a very large, multi-national company to quote on some illustrations for packaging for a global brand. He was asked to send in an estimate for: A per piece rate for an illustration to be used as packaging. There would be 4 in total. Usage rights for 1 year in North… Continue Reading →
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